It’s no secret that one of the best ways to drive traffic to your eCommerce business is through Facebook Ads. Once you have setup your online store, it doesn’t matter what platform you use you can start launching FB ads campaign right away and watch your sales increase.
Why Facebook ads? With more than 2 billion active users around the globe, it’s no brainer to use this advertising platform. Using their detailed targeting, you will be able to show your product on individuals who will likely to buy. Take note, Facebook algorithm is so intelligent that once you have set a campaign, let’s say conversion optimised for purchase. It will spend your ad budget looking for those users who are proven to shop online as Facebook unique algorithm can filter users by behavior, such as engaged shoppers, loves online shopping, free shipping, and etc.
If you are looking to build social proof for your ads, you can run a pay per engagement campaign as well where you can earn thousands of likes and reshares to the product that you are trying to sell. Likewise, if you want to use message boost, to get enquiries via messaging then that can also be done with Facebook ads. Pair it with Manychat’s automation and there is no way that you will not be generating sales using these strategies.
Facebook is an art on its own, and you need to learn the terminologies, strategies from bidding, scaling, and split testing to get the most out of it. But once you get a hang on how to do it, whatever campaign you are running, you will definitely achieve your goals much easier compared to other source of online traffic. If you want to learn how to do it, there are lot of videos or tutorials in Google, Youtube, or if you don’t want to study it by yourself. You can ask for help with an online marketing specialist to work on your eCom website to generate more sales. I would suggest study the basics so that you have a better understanding how Facebook marketing works so that even you hire someone to do it for your business, you will still know whether what they are doing is effective or yielding the results that you have expected.